https://www.nickmicalecreative.com/scotchvinyl daily 0.75 2021-02-22 https://www.nickmicalecreative.com/scotchvinyl/2017/3/14/the-velvet-underground-the-macallan-10yr monthly 0.5 2019-05-16 https://www.nickmicalecreative.com/work-1 daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489623885811-B00G1X06JJ4HI2V89217/smokey_poster720.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489625540466-8CE6T886WRHNKCKA3NZC/SEATTLEU-PRES-SLIDES5_o.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489626334450-SPJSPZE0ABMSAU3TRFDO/4th_busshelter.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489628891209-RUDLRQ5YBF6DVUQ1V8RU/Screen+Shot+2013-09-23+at+11.44.37+PM.png Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489771486571-HL6JBNME1EGNZ0U298UA/video_thumbsHOTLINE.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489771618763-JTNC74GS4FP6Y5RG0FC2/RESUME+ONE+PAGE+2.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489773192567-MU5BVZEDCTSFUS71BWDQ/smokeypress_nyt.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489534696436-987PYU5S7KGW1ELI86I6/image-asset.jpeg Work - CLOSE You have no idea how hard it is to give a Guinea pig acting notes. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489626190468-D7PXP7QAZXQJ8PN51HX3/XXL_Poster_FINAL.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1499470781455-O42L44DIE64W8SM0ZRBP/Screen+Shot+2017-07-07+at+4.37.22+PM.png Work - WILDEST REALITIES https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456173535440-ZV82XLR8JP6UFD4AQHNT/MHeiderich_ReflexionenZwei-05-2500x1875.jpg Work - Rust Nam tempor eleifend diam, nec rutrum turpis gravida at. Sed viverra suscipit mi, eget consequat leo tristique sed. Proin vestibulum egestas metus in convallis. Photos by Matthias Heiderich. https://www.nickmicalecreative.com/home daily 0.75 2021-04-30 https://www.nickmicalecreative.com/blog-forte daily 0.75 2021-05-05 https://www.nickmicalecreative.com/blog-forte/2016/2/22/alveolar-glottis-lrjz7 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456175561685-689P6R253SY7L7ZUGS8M/image-asset.jpeg Blog - Alveolar Glottis https://www.nickmicalecreative.com/blog-forte/2016/2/22/plosive-morphological-syntax-wgx3x monthly 0.5 2016-02-22 https://www.nickmicalecreative.com/blog-forte/2016/2/22/frication-prenx monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456174786658-ESX1F0ACTUBD7T6HVWJG/image-asset.jpeg Blog - Frication https://www.nickmicalecreative.com/blog-forte/2016/2/22/velar-aspirations-yasgk monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456174600196-5M3EV7ID7V960T95AIHY/image-asset.jpeg Blog - Velar Aspirations https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456174567838-NZSZDT1CEPPUG0P5I32P/image-asset.jpeg Blog - Velar Aspirations https://www.nickmicalecreative.com/work-forte daily 1.0 2025-05-20 https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489628816302-9DJQKTS9XUNQTH8D2F1E/Campfire2_00086842+copy.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489629163913-KTDIH36BNKE7CJFEDVMA/Screen+Shot+2014-10-28+at+8.34.01+PM.png Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1523948687946-15X1RJ3RDW34LENRHGOM/Valley+dealership.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1544422411992-7CUDCIDE2FO0HLPGQWIX/Screen+Shot+2018-12-04+at+11.48.10+AM.png Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489530967709-QGV4N8Y4A1TSMHQUV9VD/image-asset.jpeg Work - Getaway Really fun night at Universal. After the shoot, we gave ourselves a self-guided tour around 3am. The Bates Motel was legitimately terrifying. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489526990318-TEH2Y27IKPBWRU91D66H/Screen+Shot+2016-10-21+at+12.00.06+PM.png Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1489622827381-DSNRSB3WWT08NRSLT9MG/METAPHOR+BOX_FULL+CLOSED.jpg Work - RLH PRIVATE EQUITY Riordan, Lewis & Haden is a private equity firm, but there's nothing typical about them when it comes to investing. In need of a brand identity–one that accentuates their distinct, personal approach to building businesses–we created a new brand and identity: "The Business of Personal." Told through anecdotes, personal accounts, and tales of unconventional successes, this concept celebrates the experience of partnering with RLH. In addition to this new identity, website, ephemera, leave-behinds, letterheads, and business cards were created. The business world is full of metaphors. Using some of RLH's, we created these boxes full of items symbolizing how they think about business. They took these to conventions, important dinners, and sent them to potential clients to stand out from other firms. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620270297898-Y0XXBTPJYVUAE26DR5CA/Screen+Shot+2018-03-14+at+2.30.27+PM.png Work - KIA STINGER LAUNCH SPOT At its core, Kia is a youthful challenger. And the Stinger is the vehicle that most forcefully expresses the brand's values. The launch of the Stinger was the most ambitious vehicle launch by the company to date. I wrote the launch spot for the car (which also served as a brand manifesto), and informed support spots that followed. Becoming one of the primary architects of the brand's new voice as a result. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620332786159-0UL1AW3RWRCFDJ4FZRRN/image-asset.jpeg Work - YARDS AGAINST HOMELESSNESS Over 4.2 million children struggle with homelessness in America. Inspired by Josh Jacobs, a young man who was formerly homeless as a child, but through hard work became the star running back for the Oakland Raiders, Kia wanted to generate awareness of this issue. And build upon their purpose-driven initiatives on Super Bowl Sunday. But a commercial wasn’t enough. So, to actively help fight youth homelessness, we created the Yards Against Homelessness initiative. Where Kia would match every yard in the Super Bowl with $1,000 to donate. And a text-based system the entire nation could use to donate, too. An effort that raised over $700,000 on game day. Then, inspired by the effort, Kia surprised us and the nation by rounding up their donation to $1,000,000 the day after the game. And with the help of thousands more who took to their phones to donate as well, we blew our fundraising expectations out of the water. But most importantly, we were able to help kids continue to drive forward, just like Josh. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620333937895-P0PKEMWZB3MOVMWLWTPM/Screen+Shot+2021-05-06+at+1.44.10+PM.png Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620334418297-WZA9VU59U4D8G28URAYS/Screen+Shot+2021-05-06+at+1.52.07+PM.png Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620336550103-AAPDWGYDML48PADDT2VP/Photo_2020_0820-National-Radio-Day.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620340480440-D1BK8GGRT96ZZJ2OEPKJ/Conscious+Creative+Movement.jpg Work https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620328138909-6QBFZW6DHEFFBIH25RNI/An_Epic_Moment_006-1920x1080x1_vdf8.jpg Work - AN EPIC MOMENT The Super Ticket Scratchers is an 8 1/2 X 12" piece of paper worth a million bucks. It's also CA Lottery's biggest ticket ever. To promote it, we created a spot that turns the every day moment of buying a Scratchers ticket into an epic experience. And supported it with an integrated campaign, which got people really itching to scratch the surface of something bigger. The ticket sold so well (even selling out in some locations), California Lottery extended the campaign. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620268548683-CVI1JVH7R6RCP5QINBA5/Screen+Shot+2020-09-20+at+9.08.59+AM.png Work - K5 LIVE For decades, automakers have either mindlessly churned out the same old mid-sized sedans, or have given up on them altogether. So, Kia created the K5 to breathe new life into this stale category. To launch it, we created K5 LIVE – a campaign full of never-before-done stunts to capture the excitement of driving again. And partnered with Hollywood’s best stunt directors, coordinators, and drivers who have worked on films like Baby Driver, Ford v Ferrari, Drive, and Black Panther, to pull it off. We kicked off the campaign with a 17-min live-streamed event for millions of people quarantining at home. Released content every month to keep things fresh. And topped it all off with an Emmys partnership, where the K5 delivered awards to winners in real-time. And we premiered our never-been-done Flat Spin 360 stunt. This entire campaign was developed, created, and launched during a pandemic. With one of the best teams I've ever worked with. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1613154961947-Y8ZP166Q670NHEYGD2EM/image-asset.jpeg Work - YOUR VOICE IS YOUR VOTE 2020 was… well, 2020. And while every presidential election is touted as “the most important election” this one felt particularly important, to say the least. So, to help motivate people to vote, we created this series of videos to help people understand that while their vote is their voice, it’s also the voice for others unable to express themselves civically. These videos weren’t part of a traditional brief or agency initiative. They were truly a passion project that benefited from the support of others all around. Special shoutout to Native Content, Barking Owl, and the Democratic Coalition, who liked the videos so much, they decided to promote them as part of their campaign. And even followed up with a short film about one of our video subjects. https://images.squarespace-cdn.com/content/v1/589a44f71b10e3fd88cc4d51/1620277797809-ANK4IH871JQEDBFP3U2U/image-asset.jpeg Work - CORONA CRUSHERS During this pandemic, it’s been especially important for kids to have a sense of normalcy and feel empowered to continue being a kid. 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